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Is Longevity the Next Frontier for Beauty?

Moving beyond health and wellness, some companies seek eternity.

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By: TOM BRANNA

Editor

Beauty is breaking the age barrier. Not content with looking good, or looking better with age, several companies are moving beyond wrinkles and age spots in search of ways of prolonging life itself. The movement toward longevity got its start in telomeres more than a decade ago. Telomeres are protective endings found on every chromosome. With age, telomeres begin to shorten, exposing chromosomes to damage. More than a few researchers have called telomere shortening the “Holy Grail” o...

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